US Equine Market – Feed, Health Care and Services for Horses

May 10, 2011 by  
Filed under Health

Bharat Book Bureau asked:


The U.S. Equine Market Report ( http://www.bharatbook.com/Market-Research-Reports/The-US-Equine-Market-Feed-Health-Care-and-Services-for-Horses.html ) In this one-of-a-kind report, we examine:



The Horses: The life of a horse (and the amount of money spent on it) is dramatically different based upon its function. Unlike the majority of dogs and cats, only 7 million of the nation’s 10.5 million horses are considered “pets” or companion animals. This report is the first to dissect the horse population by function, and examine each segment individually.

 



The People: This report scrutinizes horse owners by riding discipline, so that readers can make informed decisions about advertising and marketing based upon the specific demographics of horse owners. However, in many cases the owner is not the person making feeding and care decision, rather it is the trainer or boarding facility manager. This report explains how marketers can understand and influence these key decision makers.



Secondary research included information- and data-gathering from relevant consumer business and trade publications including: The Horse, Horse-Journal.com, Feedstuffs, Tack ‘n Togs, EQUUS, Practical Horseman, Horse & Rider, Horse Illustrated, Western Horseman, Natural Horse, Equine Wellness, Stable Management, Hay and Forage Grower, GrainNet, Feed Management, AllAboutFeed.net, Veterinary Practice News, DVM News, Journal of Veterinary Science, Veterinary Forum, and JAVMA. New product announcements and advertising were of exceptional interest, and readership poll data from online subscribers to The Horse proved to be invaluable as an up-to-the-minute barometer on equine caregivers’ opinions and practices.



Current and future trends are analyzed, with an eye on the current economic situation. With each horse costing upwards of $2,000 per year, on average, to maintain, The U.S. Equine Market: Feed, Health Care and Services for Horses addresses what impact the sagging economy will have upon the equine market, and what strategies marketers can employ to retain, if not expand, their market shares.

Report Methodology

The information contained in this report was obtained from primary and secondary research spanning nine months. Primary research entailed interviews with market participants and knowledgeable observers in the various segments, as well as interviews with the major (and minor) breed associations and over a dozen rider associations. We also visited feed stores and went to equine events sponsored by healthcare and feed companies. We interviewed equine veterinarians, farriers, dentists, and massage therapists. We even interviewed a couple of horse transporters. We spoke to clinicians, barn managers, trainers, agriculture inspectors, the USDA and agricultural departments on the state level. We even interviewed plant managers at feed mills. In total, almost 100 telephone and in-person interviews were conducted.

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Crucial Health Oversight Procedures and Maintenance For Dogs and Cats

May 10, 2011 by  
Filed under Pets

Trevor Price asked:


Regular health care for pets is a crucial part of their ongoing development, health and well-being. Outside regular exercise and a healthy diet, your pet needs routine health care to ensure it has a long and happy life. Regular, routine health care should include proper grooming, good dental care, parasite prevention and regular visits to the veterinarian’s office. To learn more, read on.

Ongoing Veterinarian Visits

Your adult cat or dog should see the veterinarian at least annually. Puppies and kittens should have a vet visit at least once a month for the first 4 months and then as needed until they’re ready for annual check-ups. Cats and dogs over 7 or 8 years old should see the veterinarian every six months.

During your veterinarian visit, you can expect your veterinarian to look for signs of possible illness, disease or injury. They may also prescribe blood work, prescription drugs, vaccinations or a health care program such as hydrotherapy or physiotherapy.

Parasite Control

The primary intestinal parasites of dogs and cats include roundworms, hookworms, whipworms and tapeworms. These worms damage the digestive tract or interfere with absorption of essential nutrients. Intestinal parasites are typically diagnosed after finding worm eggs or actual worms in your pet’s *****.

Fecal samples should be tested periodically – this is typically done at your annual veterinarian checkup or on an as-needed basis.

Heartworm is another type of internal parasite that is almost always deadly. The worms are contracted by mosquito bites, then the eggs later hatch and live in the blood vessels around the lungs and heart. It is painful and deadly, but also preventable. During mosquito season and sometimes year-round, your veterinarian will prescribe preventive heartworm health care for pets in the form of a pill.

Other external parasites include mites, ticks and fleas. These pests cannot only irritate your pet, but also cause infection. So, check your animal regularly for signs of flea bites, and treat for it accordingly.

Regular Tooth Maintenance

Cats and dogs need regular dental care to prevent tartar buildup and tooth decay. Typically, dogs require ongoing dental care, like a light, daily tooth brushing. Cats are typically fine with a few dental treats and the occasional vet visit.

You can help keep your dog’s teeth and gums in good condition by brushing their teeth regularly and providing them with certain toys like flossies or dental bones.

Good Grooming

Loose or shed hair cannot only mat and cause problems, but it can also be inhaled and lead to digestive issues or hair balls. Keep your pet well groomed to avoid skin irritation, which can also lead to bacterial or parasite infection.

Health care for pets is about more than an occasional visit to the vet or treating specific problems. Additionally, it includes ongoing maintenance and a regular health care routine. So, give your pet a long and happy life by practicing good grooming, regular dental care, parasite prevention and appropriate trips to the vet. It’s an investment well worth the time and cost for your beloved pet.



Dog Health Care Article: How Your Dog Gets Fleas and How to Get Rid of Them

April 10, 2011 by  
Filed under Pets

Terrie Simpson asked:


In this article, “How You Dog Gets Fleas And How To Get Rid Of Them”, we will discuss the methods by which your dog can become infested with fleas. In addition, we will discuss a bit about the life cycle of fleas and how flea and tick treatments can stop the flea life cycle dead.

Fleas are those nasty little insects that periodically infect our cats, dogs and homes. Fleas feed on the blood of our pets. They can irritate their skin not only from the bite and skin infections, but also some pets are allergic to fleas.

Fleas are the most common cause of skin problems in dogs and cats. If you notice your dog scratching and chewing the back half of its body, check for fleas around the base of the tail, the back side of the hind legs or the dogs stomach.

No matter how clean our homes are, our dogs can encounter fleas on their daily excursions outside. They then bring this insect home on their fur and the cycle of infestation starts. The adult flea lays eggs which drop off the dog all over the house: in the pets bed, on couches, in the carpet, around the baseboards, practically anywhere your dog is allowed to roam in the house and car. These eggs hatch, become larvae, and develop into cocoons where they develop into adult fleas, and the cycle begins again.

There are many over the counter preparations which can kill the flea, but do nothing to stop the cycle. Because there are still eggs, larvae and cocoons around the pets living environment. Through your veterinarian you can obtain either a topical or oral preparation. One method kills the fleas before they lay the eggs and the other kills the eggs that have been laid on your pet. Both are equally safe and harmless to the pet and its family. Both methods require monthly dosages of medication on a permanent basis to prevent re-infestation. Your veterinarian will prescribe the best medication for your particular pet and the dosage will be according to your pets weight. As your pet grows, the dosage will change. Not only will your pet and home be flea-free, but the chances for your pet being infected with tapeworms will also decrease.

Consult your veterinarian as soon as possible to start a monthly routine to save your pet the irritations caused by fleas.